I’ve been working in the marketing field for over 12 years now and have seen many businesses fail due to lack of proper marketing. This is why I decided to write this article, so that you can avoid these mistakes when starting your own business or even if you already are running one!
I will be writing about what works best for me as well as some tips from my experience with other successful companies out there. So let’s get started…
Have a clear vision of how you want your company to grow.
If you don’t know where you want to take your brand then you won’t know which direction to move in. You need to set goals and make plans on how you plan to achieve them. Otherwise, you might end up going down different paths instead of focusing on just one goal. This is key when crafting an online marketing strategy.
Know who your target market is.
Who are you trying to reach? Are you targeting everyone or only specific groups? Knowing your audience helps you create content that resonates better with them. It’s best to target a niche audience as opposed to a broad one. Once you know who your target market is you can begin to acquire your ideal customer. Digital marketing can play a key role in growing a local business, and it all starts with knowing who your target customer is.
Make sure you know exactly what you’re doing before you start.
This step might seem obvious but knowing what you’re going into makes it easier to plan ahead and prepare yourself mentally. If you aren’t confident enough then maybe you should consider hiring someone else to help you set up your website, social media platforms and of course search engine optimization. It could save you time and money down the road. There are lots of different marketing tools out there that can help.
Don’t try to do it all at once.
It takes time to build something great. Instead of focusing too much on getting everything done right away, take small steps each day towards achieving your goals. Focus on mastering just one aspect of your business per week. Once you feel like you’ve mastered it, move onto another part of your business. By taking baby steps, you’ll eventually end up where you wanted to be.
Be patient – don’t expect everything to happen overnight.
Patience is key here. The more patience you show, the faster you’ll see results. As a small business owner, you’re here for the long haul. As they say, it’s a marathon and not a sprint.
If you have questions about where to start, I’d love to talk to you about your small business marketing needs!